Amazon.co.uk launches dedicated author pages

You can now find web pages dedicated to your favourite authors thanks to a new initiative launched by Amazon.co.uk. Hundreds of authors feature in these dedicated pages, including the highly popular Stephenie Meyer, Stieg Larsson, Dan Brown and Hilary Mantel. This service, which was initially launched on Amazon.com a few months ago and proved to be a very popular feature, offers customers extra benefits such as full bibliographies of authors, recommended titles and videos. It also links to related items from other web stores including DVDs of “The Da Vinci Code” on the Dan Brown page and a Twilight boardgame on the Stephenie Meyer page. Head of book buying for Amazon.co.uk, Amy Worth, says “It’s a way of cross-selling different products related to the author, whether it’s similar authors or different products like DVDs”. Amazon.co.uk plans to promote this new feature by highlighting the pages with site specific marketing such as having the pages come up in search results. Amy Worth says “It’s like having a bookshelf of the author’s titles on the website”. For more info click here...