To support its sponsorship of the Irish Book Awards, An Post has unveiled #ReadersWanted, a national campaign which celebrates the value and joy of reading and encourages everyone to pick up more books, more often. An Post wants to remind people of the power of reading to challenge and alter people’s thinking, to bring parents and children together, to break down social barriers and to entertain. As part of its three-year sponsorship of the awards, An Post also wants to encourage more people of all ages to buy more books at their local book shop and post them as gifts. The campaign runs across a breadth of channels including 48-sheet and 6-sheet outdoor sites, bus shelters, online, video and social media.
#ReadersWanted campaign is now live across Ireland. You can follow it on
Facebook: facebook.com/AnPost/
Twitter: @Postvox
Instagram: @anpostofficial
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